Colour symbolism and meaning has been developed over thousands of years. Certain colours are often used to depict certain emotions, but the meaning behind each shade is rarely universal as each culture adds its own connotations to a particular tone.
Read on to find out what your favourite colour really means as we unveil the science behind this fascinating subject.
Red: Red has a multitude of meanings attached to it. Many of us recognise it as the colour of love in addition to being the colour of blood. Red is often said to denote anger, passion or fire. It can also mean danger or stop. The intensity of the red will often change the meaning of the colour, for example a dark red will typically convey anger or passion while a softer pink usually means love.
Yellow: Yellow is the colour of the sun and many of the meanings we associate with yellow relate back to that sense of life and energy. Yellow is the colour of daffodils for example so we’ll often see more yellow in spring so it can represent the changing of the seasons from dark, gloomy winter to the fresher, brighter, warmer spring. Colour science says yellow stimulates muscle energy and can be used as an attention grabber. Yellow is great for kid’s rooms and wherever you want to suggest freshness and energy (such as a kitchen or café).
Blue: The colour of the sky and the sea, blue is said to convey depth and calmness. Some business coaches recommend wearing blue to job interviews to portray trustworthiness and confidence. Traditionally blue was through to indicate wisdom and intelligence. In modern times, it’s often associated with technology and precision – so it’s a great colour for a home office or workplace.
Purple: Purple is usually the colour of royalty and it also indicates wealth, especially when paired with gold. A shade of purple, Ultra Violet, is the 2018 Pantone colour of the year – the famed colour institute describes it as the colour of non-conformity, exploration, imagination and creativity.
Purple is a great choice for children’s bedrooms but it’s also a very feminine colour, making it a popular choice for bedrooms. It’s a fairly easy colour to introduce in spaces that are otherwise quite neutral so consider purple for a feature wall or home or office accessories such as table runners, rugs, crockery, curtains and sheets.